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There's a reason why, before I was asked, UNICEF had failed to create a truly synergized and consistent brand campaign across its incredibly diverse organization: 190 countries, a myriad of cultural nuances and a mercurial body of stakeholders. But, thanks to great support from UNICEF's leaders, from the Global CEO to the Global Director of Communications, we achieved something that, after almost 5 years, continues to offer a genuinely useful and powerful compass to one of the world's most important brands.