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When you receive a phone call in Sydney from the HQ of the United Nations in New York asking "would you like to make a campaign with Beyonce?" normal practical concerns like budget, geography, and bandwidth instantly fade away! What followed was one of the most intense production schedules of my career, thankfully supported by an army of brilliant thinkers and makers from both our New York and Sydney Droga5 offices who, collectively, succeeded in making "I WAS HERE" the first social media explosion to touch 1Billion impressions.